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Advertising and promotion : (Record no. 10799)

MARC details
000 -LEADER
fixed length control field	00678pam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0256218994
040 ## - CATALOGING SOURCE
Transcribing agency	mt
041 ## - LANGUAGE CODE
Language code of original and/or intermediate translations of text	english
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Belch, George E.
245 10 - TITLE STATEMENT
Title	Advertising and promotion :
Remainder of title	an integrated marketing communications perspective /
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston, Mass :
Name of publisher	Irwin/McGraw-Hill,
Year of publication	c1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxii, 762 p. :
Other physical details	ill. ;
500 ## - GENERAL NOTE
General note	Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, George E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	សៀវភៅអង់គ្លេស

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Koha item type
បណ្ណាល័យនីតិសាស្ត្រ	បណ្ណាល័យនីតិសាស្ត្រ	18/05/2016	659.1 1998	153406474	សៀវភៅអង់គ្លេស
បណ្ណាល័យនីតិសាស្ត្រ	បណ្ណាល័យនីតិសាស្ត្រ	18/05/2016	659.1 1998	153406472	សៀវភៅអង់គ្លេស
បណ្ណាល័យនីតិសាស្ត្រ	បណ្ណាល័យនីតិសាស្ត្រ	18/05/2016	659.1 1998	153406473	សៀវភៅអង់គ្លេស
បណ្ណាល័យនីតិសាស្ត្រ	បណ្ណាល័យនីតិសាស្ត្រ	18/05/2016	659.1 1998	153406467	សៀវភៅអង់គ្លេស

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