Essentials of Marketing: (Record no. 13087)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00774nam a22002657a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259251634 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KC |
| 041 ## - LANGUAGE CODE | |
| Language code of original and/or intermediate translations of text | Eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | William D. Perreault, Jr |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cannon, Joseph P. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing: |
| Remainder of title | A Marketing Strategy Planning Approach/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore |
| Name of publisher | McGrawHill |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xliii; 717p. |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Strategy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Planning Approach |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing's Value to Consumer, Firms and Society |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising, Publicity, Sales, Promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Ethical Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Distribution customer and services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | សៀវភៅអង់គ្លេស |
| Lost status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| បណ្ណាល័យសេដ្ឋកិច្ច | បណ្ណាល័យសេដ្ឋកិច្ច | ទូរសៀវភៅអង់គ្លេស | 19/10/2016 | RULE | 3488 | 658.8 2015 | 153212860 | សៀវភៅអង់គ្លេស | |
| បណ្ណាល័យសេដ្ឋកិច្ច | បណ្ណាល័យសេដ្ឋកិច្ច | ទូរសៀវភៅអង់គ្លេស | 19/10/2016 | RULE | 3487 | 658.8 2015 | 153212861 | សៀវភៅអង់គ្លេស | |
| បណ្ណាល័យសេដ្ឋកិច្ច | បណ្ណាល័យសេដ្ឋកិច្ច | ទូរសៀវភៅអង់គ្លេស | 19/10/2016 | RULE | 3491 | 658.8 2015 | 153212337 | សៀវភៅអង់គ្លេស | |
| បណ្ណាល័យសេដ្ឋកិច្ច | បណ្ណាល័យសេដ្ឋកិច្ច | ទូរសៀវភៅអង់គ្លេស | 19/10/2016 | RULE | 3489 | 658.8 2015 | 153212338 | សៀវភៅអង់គ្លេស |