TY  - BOOK
AU  - William D. Perreault, Jr
AU  - Cannon, Joseph P.
AU  - McCarthy E. Jerome
TI  - Essentials of Marketing: A Marketing Strategy Planning Approach
SN  - 9781259251634
U1  - 658.8 
PY  - 2015///
CY  - Singapore
PB  - McGrawHill
KW  - Marketing
KW  - Marketing Strategy
KW  - Marketing Planning Approach
KW  - Marketing's Value to Consumer, Firms and Society
KW  - Advertising, Publicity, Sales, Promotion
KW  - Ethical Marketing
KW  - Distribution customer and services
ER  -