TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and Promotion: An intergrated Marketing Communications Perspective
SN  - 9789814575119
U1  - 659.1 
PY  - 2015///
CY  - China
KW  - Advertising
KW  - Promotion
ER  -