000 00367nam a22001817a 4500
020 _a9780072430349
040 _cCDR
041 _hEnglish
082 _a658.8
100 _aEtzel, Michael J.
245 _aMarketing
250 _a12 th
260 _aUSA
_c2001
300 _a674 p.
700 _aWalker Bruce J.
700 _aStanton, William J.
942 _cEB
999 _c8319
_d8319